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New Viticultural Areas Approved in Paso Robles Wine Country

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paso TTBsubavas 100914B Picmonkey

TASTE News Service October 10, 2014 - The United States Department of the Treasury has approved the establishment of 11 new viticultural areas (AVAs) within the greater Paso Robles AVA. The announcement concludes a seven-year process by a group of Paso Robles vintners and winegrape growers who created a unified approach to develop a comprehensive master plan for the greater Paso Robles American Viticultural Area .

These new AVAs are based on meso-climactic, geological, and historical information which highlight each individual district to be unique as a winegrape growing area. The 11 AVAs are as follows: Adelaida District, Creston District, El Pomar District, Paso Robles Estrella District, Paso Robles Geneseo District, Paso Robles Highlands District, Paso Robles Willow Creek District, San Juan Creek, San Miguel District, Santa Margarita Ranch, and the Templeton Gap District.

“These new AVAs will be a powerful tool for wineries to explain why certain grapes are particularly well suited to certain parts of the appellation, and why some wines show the characteristics they do while other wines, from the same or similar grapes, show differently,” said Jason Haas, general manager of Tablas Creek Vineyard. “Ultimately, the new AVAs will allow these newly created sub-regions to develop identities for themselves with a clarity impossible in a single large AVA.”

Jason and Robert Haas of Tablas Creek PicmonkeyJason and Robert Haas AVA labeling provides information to consumers and trade about what is in the bottle, helping them make a better informed buying decision based on expectations of the region. Thanks to a conjunctive labeling law spearheaded by the Paso Robles Wine Country Alliance in 2007, the Paso Robles AVA retains top billing on a wine label with the individual districts serving as a way to fine-tune location and potential character of wines. While Paso Robles wineries are not required to use the sub-region on the label, when they do, Paso Robles will be printed with equal or more significance.

"Our AVA is an incredibly diverse region that has taken its rightful place on the world wine stage,” said Steve Lohr, chairman and CEO of J. Lohr Vineyards & Wines, and former chairman of the Paso Robles Wine Country Alliance. “These sub appellations will allow growers and vintners to tell their stories more clearly, which in turn will give consumers and the trade a much greater understanding of Paso’s diversity and complexity. Prior to this, Paso Robles was the largest non-county California AVA not currently subdivided. It is also an area with more diversity of rainfall, soils and climate than almost any other comparably sized region. We have been a great believer in this initiative since the beginning, and are proud that it has been accomplished in a way that will strengthen the Paso Robles brand with conjunctive labeling."

Editor's note: If you're thinking of a visit to this beautiful wine region on California's Central Coast, we suggest you check out Taste California Travel's Resource Directory. There you will find links to Winery  websites, as well as links to websites of hundreds of Lodging and Dining options. There's even a section of listings for craft Beer purveyors in the region.