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Breweries Pitch In for Fire Victims

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By Dan Clarke

The man behind the bar announced he’d just gotten something in that he wanted me to try.

He opened a can of Resilience, which he said was a very special product from Sierra Nevada.

resiliencebuttecountyproudipacantaphandle Picmonkey

Keith, the owner of Stingrayz Beach Boardwalk Marina in Knights Landing, explained that it was a part of a fund-raising project. Sales of this beer would help survivors of the recent fire which devastated the town of Paradise. Actually, the complete name of the beer is “Resilience Butte County Proud IPA.” Both Paradise and Chico, the home of Sierra Nevada Brewing Company, are situated in Butte County, which is about two hours north of Sacramento. Paradise, formerly home to about 28,00 inhabitants, is just 15 miles east of the much larger Chico. Keith explained that Sierra Nevada had provided the recipe to other breweries around the country and enlisted their help in the effort. A patron sitting at the bar volunteered that Blue Note was making the beer available at their brewpub in nearby Woodland. Terrific, I thought. At least there are a few businesses supporting this idea.

Yes, there were a few. Quite a few, actually. Visiting the Sierra Nevada website, I discovered that 1400 other breweries had been coopted to this effort. It’s a great story; one that makes you feel good for the human spirit. Below is a message we found at the Sierra Nevada website, which will explain the details better than we can.

If somebody in your area is producing Resilience, we’d suggest you try a pint. You’d be supporting a unique and very worthwhile effort. Moreover, you might be doing yourself a favor, as well. We thought that Resilience Butte County Proud IPA was a hell of a good-tasting brew.

 

From Sierra Nevada Brewing Company . . .

When the Camp Fire started in the hills above our Chico brewery on November 8, 2018, it soon became the deadliest and most destructive wildfire in California history. The fire burned more than 153,000 acres, killed at least 85 people, and destroyed more than 13,000 homes. Many of our employees and community members were severely impacted by this tragic event.

In the days following the fire, we announced plans to brew Resilience Butte County Proud IPA, a fundraiser beer for Camp Fire relief. We committed to brewing the beer and donating 100% of the sales to the Sierra Nevada Camp Fire Relief Fund, aimed at long-term community rebuilding support. And we asked every brewery in the country to do it with us.

We sent out the “bat signal” calling our friends in the industry, asking our suppliers to donate ingredients, asking other breweries (our competitors) to donate their time and labor costs, and asking our wholesalers and retailers to carry the beer for free. It was a big ask, and we never could have anticipated the response.

More than 1,400 breweries signed up to brew Resilience. Our suppliers donated ingredients to every brewery nationwide. Wholesalers and retailers agreed to carry the beer and donate every dollar they received. All of them agreed to do this for free to benefit people they had never met.

In all, Resilience Butte County Proud IPA should hit the market in mid-late December more than 17,000 barrels—or 4.2 million pints—strong. Every dollar Sierra Nevada receives will go to those impacted by the Camp Fire.

Thank you to the brewing community. Thank you to our suppliers. Thank you to our wholesalers and retailers. And thank you to every single customer who is helping us rebuild our Butte County community—one pint at a time.

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