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J Lohr photo PicmonkeyJerry Lohr

BUSINESS WIRE, November 11, 2016 - Wine Enthusiast Magazine has announced that it will be honoring industry visionary and Central Coast wine pioneer Jerry Lohr as its “American Wine Legend” at the upcoming 17th annual Wine Star Awards. Lohr will be honored in Wine Enthusiast’s special “Best of Year” issue, and at a black-tie gala in Miami on Monday, January 30, 2017. While the Wine Star Awards ceremony is an annual event, the American Wine Legend honor has only been awarded three times since 2000. As the founder of J. Lohr Vineyards & Wines, Lohr is widely recognized for helping to bring the wines of Paso Robles and Monterey County to global prominence. A past chair of Wine Institute and the founder of several leading trade and research organizations, he is also a tireless wine industry advocate who has played an integral role in advancing the American wine industry. In recognition of his accomplishments, Lohr is being honored by Wine Enthusiast for his “energy, courage, groundbreaking vision and business acumen,” and his “invaluable contributions to the industry.”

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